Corporate Gifts & Clothing – Boost Sales and Brand Awareness in Hertfordshire
Starting a new business or indeed expanding or reviewing your current business means of course taking on new customers and more orders. This can be a time consuming and frustrating task, and is achieved in a variety of ways. From thorough marketing and advertising to direct sales, getting your message out there can be laborious and difficult.
A good solution is to consider the use of corporate gifts and promotional clothing.
Clothing serves many purposes – bonding staff and giving them a sense of identity which may help them to represent your company better. It also presents a professional, cohesive image to prospective clients, and can make employees more approachable, which can only serve to highlight your company’s image.
Corporate giftware comes in a multitude of guises, from chocolates to stationary, and can be a very useful way to help you to build new customer relationships and improve on existing ones. The touch of the personal is a good start – a gift which is, or seems, individual and not generic can make a customer feel valued, which is crucial in maintaining good relationships. Well branded gift ware also serves to keep your name and identity firmly in your prospective customers minds eye. If the gist is stationary based, the likelihood is that it will be utilised on someone’s desk, and an edible gift will often be passed round a work place and commented, again, keeping your brand constantly visible.
Do remember however that if you do choose to go down this route of promotion, you need to consider the recipient, how to deliver your gift, and ensure it reaches the right person in their organisation. Don’t forget to follow up with a call – while you won’t want to request thanks for a gift, it is good to acknowledge the customer and that you haven’t just sent your gifts to everyone!