Home | Contact | About Us | Add an Entry | Login | HAQ publishing - Specialist and Regional Directories facebook page HAQ publishing - Specialist and Regional Directories twitter
home page > Corporate Identity and Brand Awarenessclick here to return to previous page
      search (help)

Corporate Identity and Brand Awareness

Corporate Identity and Brand Awareness

   corporate identity
What this essentially describes is the image portrayed by the company, it’s persona amongst customers and general consumers, and an ideal of the company’s ethics and practices.  This is manifested in a variety of formats, from visual marketing, logos and advertising, to customer service policies and store/premises layout.  The primary part of creating your identity will rest with creating the perfect logo.

For small businesses, establishing a brand identity can be a key part of their local marketing strategy, pushing for constant awareness in the local market and conveying your preferred image to the local community.  Often this simply amounts to good use of a logo or trademark throughout advertising, vehicles, paperwork and other promotional items.  This logo will symbolise your company to customers past, present and future, so it is crucial to make sure you get it right.

In the first place, a recognizable logo will keep your firm visible.  If for example you use a distinctive logo on adverts in local or national press, and continue to use that theme on company transport and packaging, your customers will be reminded of you regularly and there is some reassurance in seeing that logo catering to other customers as well as themselves.  This in addition will complement your marketing budget, keeping your brand high profile.

This sense of awareness and understanding also follows through to staff, who will likely gain a sense of belonging and consistency when immersed in an environment of corporate branding.

A good design team will help you to prepare this visual identity, so see these pages for some ideas.  They will explain that certain images and/or colours can have different connotations, and well established corporate identities are very useful tools in conveying your sales ethos.  In simple terms, loud, bright and bold images can convey something very different to an understated and elegant trademark, and might shout volume and value, while the subdued advert will more likely convey quality and cost.  This means that you need to consider carefully the message you want to get across, as well as looking at how your competition presents themselves.

corporate branding 

Good logos are usually simple, easy to identify, and not difficult to read.  Some of the most successful have relied on a simple initial or colour, and are found the world over.  Their colouring and theme has entered into western culture as symbols of wealth, happiness and prosperity and have made their company’s household names.  Once established, they can be very hard to change without losing years of cost and effort, so make sure you work carefully with your designer to achieve the results that you want.

Marketing and Strategic Communications click here for a full list.

Advertising and Graphic Design click here for a full list.

Graphic Design and Print click here for a full list.
Desktop version | Mobile version
   search (help)

Quick links

Browse by County
All/National/UK-wide (318)
Bedfordshire (162)
Berkshire (2)
Buckinghamshire (65)
Cambridgeshire (1)
Essex / UK (90)
Hertfordshire (3351)
Kent (3)
London / UK (208)
Middlesex / UK (48)
Northamptonshire (7)
Suffolk (1)
Browse by Town
(show all)
Sponsors :



Accounting / Tax Returns / Auditing & Book Keeping Services

Accounting / Tax Returns / Auditing & Book Keeping Services






Chartered Accountants

Chartered Management Accountants


Chartered Surveyors



Hertfordshire Jobs and Recruitment

Painters & Decorators

Golf Clubs UK

Website Design and SEO, Harpenden Herts.

Wilder Coe LLP

HW Associates

Accounting / Tax Returns / Auditing & Book Keeping Services

Accounting / Tax Returns / Auditing & Book Keeping Services

Head Office and Sales
Media Chameleon Limited

Suite 101 Crystal House
New Bedford Road

Sales Office
5, Kinsbourne Court,
96-100 Luton Rd,
Twenty telephone lines
Tel 01582 488385
Fax 01582 459776